According to the news we just received, Google has acquire the Motorola’s mobile division with the price of $40 per share and total $ 12.5 billion, however, it is a win-win situation for both of them.
Why Google acquire the Motorola mobility ?
First, the problems of patent have become a bottleneck for the further development of the Android system. On the one hand, HTC, Samsung and other manufacturers have to pay Microsoft a huge amount of patent fees, which makes Android phone have higher productive costs, and also to some extent, prevent the other OEM manufacturers to use the Android system. On the other hand, Google owns smaller number of patents compared with Apple, Microsoft, RIM’s, but once the acquisition of Motorola’s mobile unit, Google can own about 706 patents, which will enhance its competition ability.
Secondly, the acquisition has a quite positive impact for Motorola. Because at this stage the vast majority of energy on Motorola Android phone production and after combines with Google, it can focus on making great phones with higher performance under the support of Google.
Third, when it comes to the mobile market nowadays, the leading companies are all the manufacturers that concentrate on one aspects and make it best. For instance, the Apple owns the iOS, BlackBerry specializing in their own RIM system. So if Motorola wants to win out in the competitive market, it must define its own unique way, which is the only way to beat Apple and other manufacturers down.
All in all, it is a beneficial move for both Google and Motorola that Google acquire the mobility of Motorola. In fact, we may make some more open ideas that Google make a acquisition of Motorola today, and Microsoft may even buy the Nokia some day. The further development of the mobile phone market is likely to have a trend of fusion and sublimation, and the survivor who will won this battle must be the one who have a strong determination, great hardware and soft ware support, and the most important is that it has its own special advantage.